Aug 19, 2020What does the customer want now?Let’s face it, the idea of ‘new normal’ is behind us. We are in uncharted territory, that brave new world where we know our clients and customers exist. But the big question is — what do our clients/customers want now? What will they value going forward? Until February, many organisations…Customer Value5 min read
Jul 6, 2020What exists and what’s significant…nowI’m feeling a real duality in myself. After the swiftness of the changes in society and Futurecurve, and the urgent call to action forced by the virus pandemic, I’ve sort of morphed into two distinct modes — a more reflective place and a very driven and focused place to move…Organisational Culture3 min read
Jun 15, 2020Do you care more about your products than your customers?I’m ‘Yes’ is the conclusion I came to after a sales meeting yesterday. Their company’s culture was definitely all about the product. How do you overcome this product myopia if the people in the business aren’t prepared to listen to customers and explore their changing needs and expectations? Product centric…Customer Value3 min read
May 13, 2020Getting back our business mojo5 tips to getting our business mojo back Come on folks, let’s get our mojo back. At Futurecurve we’ve started the following list: 1. Where are you going with the business? What is it that you fundamentally want to achieve? Do you want to grow the business, reposition it in…Company Vision3 min read
Mar 19, 2020Changing Company Culture — launching the journeyRecently, I met with the CEO of a large SME. When we last spoke she was, frankly, looking drained and depleted. This time around, she was positively far more positive and looking forward to sharing her vision and passion with her colleagues. …Company Culture3 min read
Jan 27, 2020Avoid ostrich syndrome: top 10 questions for assessing your Value PropositionAs humans we hate uncertainty. Psychology tells us that uncertainty means inaction. Faced with uncomfortable scenarios, the ‘keep calm and carry on’ approach to business can feel attractive. The trouble is, behaving like an ostrich and putting our heads in the sand will put us behind the curve. Understanding our…Value Proposition6 min read
