What does the customer want now? — FuturecurveLet’s face it, the idea of ‘new normal’ is behind us. We are in uncharted territory, that brave new world where we know our clients and…Aug 19, 2020Aug 19, 2020
What exists and what’s significant…nowI’m feeling a real duality in myself. After the swiftness of the changes in society and Futurecurve, and the urgent call to action forced…Jul 6, 2020Jul 6, 2020
Do you care more about your products than your customers?I’m ‘Yes’ is the conclusion I came to after a sales meeting yesterday. Their company’s culture was definitely all about the product.Jun 15, 2020Jun 15, 2020
Changing Company Culture — launching the journeyRecently, I met with the CEO of a large SME. When we last spoke she was, frankly, looking drained and depleted. This time around, she was…Mar 19, 2020Mar 19, 2020
Avoid ostrich syndrome: top 10 questions for assessing your Value PropositionAs humans we hate uncertainty. Psychology tells us that uncertainty means inaction.Jan 27, 2020Jan 27, 2020
